AMP8 MEDIA · CASE STUDY · STAIR LIFTS
← All proofHow Bearson owns the stair lift market across Portland and SW Washington.
Across a 169-point heatmap covering 32 miles of the Portland-Vancouver metro, Bearson Enterprises ranks top 3 on 6 of 8 non-branded keywords — and #1 on the three most valuable. Here's the data.
CLIENT
Bearson Enterprises
INDUSTRY
Stair Lifts · Home Elevators · Accessibility Contracting
SERVICE AREA
Portland metro · Hazel Dell · Salmon Creek · Vancouver · Beaverton · Camas
AUDIT DATE
May 5, 2026
2.68
AVG RANK · 8 NON-BRANDED KEYWORDS · 169-POINT GRID
Why this matters.
When someone in SW Portland needs a stair lift installed for their aging parent, they don't read blogs. They open Google Maps, type "stair lifts portland," and call the first business they trust. Pack ranking is the sale.
For Bearson, that means owning the search across 32 miles of homes — not just downtown Portland, not just one neighborhood. Aging-in-place is a regional decision, and the heatmap proves who shows up across the entire region.
Where Bearson ranks across the heatmap.
ALL 8 NON-BRANDED KEYWORDS · GOOGLE MAPS · MAY 5, 2026
| KEYWORD | AVG RANK | TOP-3 % | MARKET SHARE |
|---|---|---|---|
| bruno stair lifts portland | 1.00 | 100.00% | 100.00% |
| stair lifts portland | 1.11 | 100.00% | 100.00% |
| stair lift installation portland | 1.11 | 100.00% | 100.00% |
| stair lifts vancouver wa | 1.69 | 89.94% | 100.00% |
| accessibility contractor portland | 2.18 | 89.94% | 100.00% |
| wheelchair lifts portland | 2.46 | 86.39% | 86.39% |
| home elevators portland | 3.40 | 56.21% | 68.34% |
| home elevators sw washington | 8.46 | 15.38% | 17.93% |
Owning bruno.
Bruno is the leading stair lift manufacturer in North America. Bearson's #1 ranking for "bruno stair lifts portland" across 169 grid points means anyone in the metro searching the brand finds Bearson before anyone else — including Bruno's own dealer locator. That's not luck. That's structured GBP optimization, citation alignment, and AI-ready content built specifically for entity recognition.
Where the work continues.
"Home elevators sw washington" is the lone soft spot — Bearson ranks 8.46 average across the SW Washington side of the grid. The opportunity: tightened service-area pages targeting Camas, Battle Ground, and Ridgefield, plus geo-anchored content addressing the housing stock specific to those communities. Target: top 3 within 90 days.
All rankings captured via Leadsnap geo-grid scan. 13×13 grid, 169 total measurement points, 2.51 miles between points, centered on Bearson's primary service location. Branded keywords ("bearson enterprises") excluded from non-branded averages. Data refreshed monthly; live dashboards delivered to clients.
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